Podcasts

The Peanut Podcast, created by the National Peanut Board, delves into issues that are important to peanut growers and the industry. Join NPB staff hosts Lauren Highfill Williams and Lindsay Stevens once a month as they explore hot topics and future trends impacting the industry, including agriculture, sustainability, nutrition, allergies, culture, consumers and more.

Join NPB staff hosts Lauren Highfill Williams and Lindsay Stevens once a month as they explore hot topics and future trends impacting the industry, including agriculture, sustainability, nutrition, allergies, culture, consumers and more.

30 podcasts

The peanut podcast logothe peanut podcast episode 27 peanuts in pop culture
Peanuts in Pop CultureIn this episode, we’ll scratch the surface of peanuts omnipresence in pop culture through interviews with jewelry maker Mini Hay Avant and sports dietitian nutritionist Leslie Bonci.Apr 30, 2024
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Marketing Trends in 2024

We’re a quarter of the way through 2024 and exciting things in marketing are already happening. At NPB, we’re launching a long-term creative campaign called We the Peanut and we have a new chief marketing officer on board. Also state groups are finding fresh ways to connect with consumers. In this episode, we’ll delve into 2024 marketing trends and speak with Ginny Lewis of Golin, Dena Malsom of NPB and Ashley Collins of North Carolina Peanut Growers Association.

Apr 9, 2024
The Peanut Podcast Episode 25 - How I Got Here: Stories From the Farm
How I Got Here: Stories from the Farm 2In this episode, we hear from Florida peanut farmer Mikaela Massey; Executive Director of the Virginia Peanut Growers Association Caitlin Joyner; and National Peanut Board member from Oklahoma Mark DeLeon.Feb 27, 2024
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The National Peanut Board’s New ChapterThe National Peanut Board is in new yet familiar leadership hands. Former senior vice president and chief marketing officer Ryan Lepicier is the new president and CEO of the National Peanut Board as of January 1, 2024. In this episode, Lepicier shares his vision for the future of NPB and his passion for the industry. Jan 30, 2024
The Peanut Podcast Episode 23 - Bob Parker 47 Years in Peanuts
Bob Parker: 47 Years in PeanutsIn 2012, the National Peanut Board hired Bob Parker to become the Board’s second president and CEO. As we approach the end of Bob's 11 year-tenure at NPB, we highlight his key accomplishments and future thoughts, talk to colleagues who have become true friends and share insights into choosing a successor.Dec 12, 2023
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Mexico: U.S. Peanuts' Newest Top Export MarketIn this episode, we explore the work the American Peanut Council has done to nurture this market, the popularity and uses of the peanut in Mexico (and the potential for peanut butter) and what characteristics of peanuts matter to Mexican buyers and consumers.Oct 31, 2023
Alternative Uses for Peanuts
Alternative Uses for Peanuts

Peanut production in the US is skyrocketing. Ten years ago, US peanut farmers produced a two-million-ton crop. Today it’s three million. In ten more years, it will likely be four million. Putting future peanut crops to good use will take innovative approaches and requires attention now to set farmers and the industry up for success. In this episode, we’ll learn about promising areas of innovation—like peanuts’ benefits for poultry and egg production, high-oleic and high oil content peanuts and even peanuts as alternatives for gluten and dairy in food products—to push this crop into new frontiers and keep peanut farming profitable. We speak with Dr. Nino Brown of the University of Georgia, Dr. Marshall Lamb from the National Peanut Research Lab, Texas peanut grower Larry Don Womack and Stephen Richards of Better Body Foods.

Oct 3, 2023
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How I Got Here: Stories from the FarmThe peanut grower community share their stories, possibilities and appreciation in agriculture.Aug 29, 2023
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Peanuts in SchoolsDiscover the latest trends of school nutrition and how peanuts can be part of the menu while keeping students with allergies safe.Jul 24, 2023
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Using Peanuts to Reduce Food WasteIn this episde, experts debate the issue of food waste and how peanuts are part of the solution on the farm and on the plate.May 31, 2023
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What Works in Marketing in 2023Explore the present state of marketing in 2023 in the perspective of experts. Get insights on how brands are reaching to Gen Z and millennials.Apr 25, 2023
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Healthy: Who Defines it Anyway?In this episde, we'll explore how our thinking about “healthy” has evolved and what it means for peanuts and peanut butter lovers.Mar 28, 2023
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Opportunities for Peanut OilLeading industry stakeholders are exploring the possibility of producing more peanut oil in the U.S.Feb 28, 2023
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George Washington CarverDiscover the history of the father of the peanut industry, George Washington Carver, and his legacy to farmers.Jan 31, 2023
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Mental Health and Farm FamiliesFarming can bring both joy and stress in a growers life. In this episode, farmers share their stories and views on mental health.Nov 29, 2022
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Peanuts During the HolidaysPeanuts are a popular part of the holidays. In this episode, we share creative ways peanuts can be used in this time of the year that will surprise you.Oct 25, 2022
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Peanuts in Humanitarian ReliefIn this episode, we’ll delve into the stories of people and organizations that provide a helping hand to those in need through peanuts.Sep 27, 2022
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Peanut Production Across Different RegionsDelve into the peanut world together with farmers and learn the different challenges and practices they face throughout the Peanut Belt.Aug 31, 2022
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Innovators in PeanutsMeet the innovators in the peanut industry and how they're changing the landscape with organic, out-of-the-box ideas for all to share.Jul 26, 2022
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What’s Next in Retail and DiningIn this episode, experts debate what’s happening and what’s next in food service and food at retail—and how peanuts can take advantage.May 31, 2022
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The Behind-the-Scenes of Power of DietitiansIn this episode, we explain the roles RDNs play in our daily lives and how the National Peanut Board promotes peanuts to this important group.Apr 26, 2022
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Peanuts, here! Peanuts, Baseball and BeyondIn this episode, we delve into the history of peanuts and baseball and how this powerful nut is impacting other sports.Mar 29, 2022
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Gen Z: Who They Are and Why They MatterDiscover why Gen Z is important to marketers and how a common love of peanut butter will bring different generations together.Feb 22, 2022
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Marketing Trends for Peanuts in 2022Stay up-to-date with marketing trends for 2022 and put your farmer’s money to work. Get insights from specialists here.Jan 4, 2022
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Drivers of ConsumptionWhat’s behind the growth in peanut consumption? In this episode, experts debate how marketing and product innovation play their roles in the industry.Nov 30, 2021
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The New Frontier of SustainabilityIn this episode, we talk with the peanut industry leaders about what sustainability means today and for the future.Oct 25, 2021
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The Peanut Allergy Journey Part 1Listen to what experts have to say about peanut allergies and the challenges of diagnosis. Discover our commitment to peanut allergy research.Sep 21, 2021
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The Peanut Allergy Journey Part 2Discover treatments for peanut allergy and how prevention research has changed what we know and how we deal with this issue.Sep 21, 2021
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The Peanut Podcast is here!Listen to the first episode of The Peanut Podcast here and make sure to subscribe to our channel so you’ll stay up to date on the next episodes.Aug 11, 2021