The National Peanut Board (NPB) is preparing to launch a bold, unified campaign to put USA peanuts front and center with consumers nationwide, and all industry stakeholders are invited for a first preview on Monday, May 4. Register here!
Titled “IT’S NOT NUTS. IT’S PEANUTS,” the campaign officially launches on May 18 and represents more than a marketing initiative; it’s a call for collaboration across the entire peanut value chain. By bringing together voices from across the industry, NPB is aiming to create a cohesive and compelling message that elevates peanuts in the minds of consumers.
The preview event is designed not only to showcase the creative direction, but also to empower partners with the tools and insights needed to amplify the campaign’s impact. NPB will walk through:
- 12:00–12:20 PM | “IT’S NOT NUTS. IT’S PEANUTS” Creative Overview
- 12:20–12:40 PM | Campaign Activation in the Media
- 12:40–1:00 PM | Your Role to Amplify
Stakeholders are encouraged to register and participate in this important moment for the industry. With a strong, unified message and a collective effort to amplify it, “IT’S NOT NUTS. IT’S PEANUTS” is poised to make a lasting impact.
For any questions, please contact Dena Malsom at dmalsom@nationalpeanutboard.org.